Sincerely, Vaggeryd
A project about heritage, systems, veneer & siblings for Swedese
Walking through the Swedese factory in Vaggeryd, we came across all the different tools used to mould and bend wood veneer, a technique deeply rooted within the company. There and then we realised that we had a unique opportunity to explore Swedese’s rich heritage and simultaneously create something new by utilising these already existing moulds.
Choosing the press moulds normally used to make the handle of a pouf and the back leg of a chair, we experimented with repetition, rotation and combinations, and ended up with entirely new shapes, detached from those for which they were originally intended. To finalise the form, a flat rectangular slab was placed on top, to contrast with the waves underneath.
Created together with Tora Kirchmeier and Swedese.
Elongated to eternity, or abruptly cut off, our ambition was to create a system for a modular collection that could be easily varied, held together by a clear visual aesthetic.
The result is a bench and two side tables, reminiscent of cursive handwriting. The name, Sincerely, Vaggeryd is a nod, not only to the shapes of the collection, but also a greeting from the workshop itself.
Rethinking classic Swedese shapes 
