Sincerely, Vaggeryd

A project about heritage, systems, veneer & siblings for Swedese

Walking through the Swedese factory in Vaggeryd, we came across all the different tools used to mould and bend wood veneer, a technique deeply rooted within the company. There and then we realised that we had a unique opportunity to explore Swedese’s rich heritage and simultaneously create something new by utilising these already existing moulds.

Choosing the press moulds normally used to make the handle of a pouf and the back leg of a chair, we experimented with repetition, rotation and combinations, and ended up with entirely new shapes, detached from those for which they were originally intended. To finalise the form, a flat rectangular slab was placed on top, to contrast with the waves underneath.

Elongated to eternity, or abruptly cut off, our ambition was to create a system for a modular collection that could be easily varied, held together by a clear visual aesthetic.

The result is a bench and two side tables, reminiscent of cursive handwriting. The name, Sincerely, Vaggeryd is a nod, not only to the shapes of the collection, but also a greeting from the workshop itself.

Created together with Tora Kirchmeier and Swedese.

Rethinking classic

Swedese shapes

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